Principal Product Designer
Valerie Kellogg.
I turn complex, messy workflows into clear products that people actually trust — grounded in research, built through collaboration.
See the work ↓ UX Research Product Design Design Systems CX Strategy Usability Testing Research Ops Journey Mapping Systems Thinking UX Research Product Design Design Systems CX Strategy Usability Testing Research Ops Journey Mapping Systems Thinking
Selected Work
[ 05 ] 01
↗
Usability Testing Billing Software
UX ResearchHealthtech
02
↗
Building Scalable Research Systems
Research OpsStrategy
03
↗
In-Depth Persona Creation
Qual ResearchBehavioral Health
04
↗
Customer Experience Flow
CX DesignSystems Thinking
05
↗
UMR.com Complete Redesign
UX DesignHealthcareEnterprise
Approach
Good design helps people think clearly and act confidently.
I simplify complex workflows for the people who use them every day. My approach is grounded in research, shaped by collaboration, and driven by a belief in thoughtful, clear design.
01
Research-led
Decisions grounded in real user evidence, not assumptions.
02
Systems-minded
Designing the whole workflow, not just the screen in front of me.
03
Collaborative
Shaped with engineers, PMs, and the people who use the product daily.
What people say
Founders · CEOs · Product leaders
Val is FANTASTIC! She understands the process of figuring out the user, what they need, what they expect, and creating product designs that can deliver on those needs. She's also an excellent communicator, works efficiently, and knows how to keep the project moving along. And she comes up to speed fast — we were off and running very quickly. I would absolutely recommend her to other companies, and we will continue to hire her as projects come up.
Mike Regent
CEO • The Stadium Insiders
Valerie is a fantastic resource who did an excellent job for us, and I have already recommended her to other clients. She is thorough, thoughtful, communicative, and very fast in delivering results. Highly recommend.
Michael Easton
Co-founder • Kimemasu
Valerie was exceptional! I'd be delighted to work with her on future projects. She stepped into a tricky website refresh project to meet a time-sensitive need. She earned points from the start by accepting the challenge when multiple others hesitated. Her ability to provide a fresh energy to the layout, custom elements, and multiple solutions to design challenges was remarkable. And she was lightning-fast, friendly, and incredibly humble. The end product exceeded my expectations and the whole experience was much better with her energy.
Leslie Simone
Founder • Climb10
I highly recommend Valerie to anyone looking for a top talent in website/UX design. She took our current website and redesigned it ahead of the deadline we had imposed. Her communication was top notch, always available to quickly answer questions, and stayed on after the project was completed to be sure that it implemented well. I will definitely hire Valerie when another project comes up.
Marvin Getman
Founder • Getman's Virtual Bookfair
Over the last month of working with Valerie, she has been nothing short of exceptional. Valerie is skillful, creative, hard-working, and very efficient. It's been such a pleasure to work with her! I highly recommend working with her as she is very communicative and easygoing. I look forward to our future work together.
Bryce Bowman
CEO • Mello Supplements
Valerie did a great job on our project. She communicates quickly and efficiently, her designs are great and well thought out. I highly recommend her!
Stephanie Riel
Founder • Riel Diel Co.
Contact
Let's talk
design.
Based in the United States · Available for remote collaboration © 2026 Valerie Kellogg